WHAT IS BRAVEMATTER?
It’s the Strategy Studio from Santiago Ramirez.
Driven to create meaningful and long-lasting impact for brands.
WHO IS SANTIAGO?
With over a decade of experience exploring the intersection of business, culture, and technology, I help brands to gain clarity. Identifying the most pressing problems and finding ways to tackle them. Bridging reasoning and creativity to make complex things simple.
I have worked with several global leading brands and agencies across industries and products. From makeup to ketchup. From trucks to political parties. From NFTs to ASAPs.
WHAT DO I DO?
I spend my time moving brands into a better future. Just like an organism, every brand is unique, so there is no one-fits-all strategy. That’s why I tailor tools and processes that suit them best to bring them to that desired future.
Discover & Define
Insights (culture, people, market)
Desk research & data mining
Trend reports & industry papers
Stakeholder interviews & focus groups
Ideate & Dare
Brand positioning
Sprints & Prototyping
Content & social media strategy
Customer journeys
Assemble & Shape
Briefings for agencies and creatives
KPI definition
Playbooks (brand / content / social media)
Business models & product innovation
WHAT DID I DO?
Some agencies I worked with (full-time & freelance):
Leo Burnett / BBDO / Wunderman+Thompson / Heimat Berlin (a TBWA agency) / We Are Social / Scholz & Friends / Media Monks
Some brands I have helped:
BMW / Kraft / Panasonic / Audi / Kaufland / Flaconi / Opel / Dell – Zespri / Hyundai / Mercedes Benz Trucks / MINI / Kellogg’s / FDP (Free Democratic Party of Germany) / Kaspersky