Select Page

WHAT IS BRAVEMATTER?

It’s the Strategy Studio from Santiago Ramirez.

Driven to create meaningful and long-lasting impact for brands.

WHO IS SANTIAGO?

With over a decade of experience exploring the intersection of business, culture, and technology, I help brands to gain clarity. Identifying the most pressing problems and finding ways to tackle them. Bridging reasoning and creativity to make complex things simple.

I have worked with several global leading brands and agencies across industries and products. From makeup to ketchup. From trucks to political parties. From NFTs to ASAPs.

Santiago Ramirez, Freelance Strategist in Berlin

WHAT DO I DO?

I spend my time moving brands into a better future. Just like an organism, every brand is unique, so there is no one-fits-all strategy. That’s why I tailor tools and processes that suit them best to bring them to that desired future.

Discovery Santiago Ramirez freelancer berlin

Discover & Define

Insights (culture, people, market)
Desk research & data mining
Trend reports & industry papers
Stakeholder interviews & focus groups

Ideate & Dare

Brand positioning
Sprints & Prototyping
Content & social media strategy
Customer journeys

Assemble & Shape

Briefings for agencies and creatives
KPI definition
Playbooks (brand / content / social media)
Business models & product innovation

WHAT DID I DO?

Some agencies I worked with (full-time & freelance):

Leo Burnett / BBDO / Wunderman+Thompson / Heimat Berlin (a TBWA agency) / We Are Social / Scholz & Friends / Media Monks

Some brands I have helped:

BMW / Kraft / Panasonic / Audi / Kaufland / Flaconi / Opel / Dell – Zespri / Hyundai / Mercedes Benz Trucks / MINI / Kellogg’s / FDP (Free Democratic Party of Germany) / Kaspersky

WHO ARE YOU?

Don’t be a stranger.

Drop me a line. 

santiago@bravematter.eu